VANS
Target audience: passionate skaters that never give up, skaters inspire everyone in the sense that whenever they fall, scratch or break a bone, they never give up and keep going.
Message: Get all in
VANS
School Branding Project
Since 1996, Vans has championed passionate skaters who never give up. This design campaign continues to celebrate the rebel skaters who push the boundaries, both physically and mentally, via an anthem of scratches, falls and broken bones.
Tagline: Get all in
Small narration with the message to never give up, to go after what one wants. Message: Get all in.
Brand identity
Poster event
Event screen gifs